Running sales is an essential part of your business.  Car dealerships and Mattress companies know this. But trust me when i tell you it’s not just for those sappy sales company’s.  Yes, it’s an excuse to run a sale but more importantly consumers act on these days and often even wait for them.  Take Black Friday (day after Thanksgiving) for example, consumers save for months hoping to snag the best possible deals.  These date often signify important changes in the year and create emotional connections for consumers causing them to take action. 

Holiday Sale Dates:

Possibly the most important part of your marketing plan for your online store is building and running sales.  You’ll want to at the very least run sales on every major holiday as well as other industry specific dates and on important shopping holidays, such as Cyber Monday.

Often you can run sales starting on Fridays all the way through the weekend or even Monday for those sales falling on Monday such as Labor Day and Memorial Day.  Consumers love 3 day weekends and are often in the mood to buy more.

Here’s a list to get you started.  

New Year’s Day – January 1
Presidents Day – February 19
St. Patricks Day – March 17th 
Good Friday / Easter – April
Mothers Day – May
Memorial Day – May
Fathers Day – June
Independence Day – July4
Labor Day – September
Columbus Day – October
Halloween – October 31
Veterans Day – November 12 
Thanksgiving Day
Black Friday
Cyber Monday
Christmas Day
Day After Christmas