Starting a subscription box service can be really exciting and rewarding especially if you are creative and passionate about what you are selling. It can also be overwhelming and can fall flat if you miss important, and often overlooked steps.
It’s just a simply as shipping a box every month,
isn’t It?
Many that start a subscription box services think and hope it’s as simple as shipping a box of goodies every month. However what many have learned, and often the hard way, is that shipping the product is very important but it’s far from the top of the most important items. In fact it’s way down on the list.
Don’t get me wrong, customers want their package when you say it’s going to be delivered, but running a recurring billing service is way more involved that what most think.
This thought that “It’s not that tough or difficult to ship a package every month” is the first mistake that beginners make. They see how efficient amazon prime is and see everybody else is doing it too and simply are convinced that it’s not hard and if you build it, they will come.
What many don’t consider is there are over 30 components, hours of research and planning to successfully build, brand and launch a Subscription Box Service.
The Subscription Box landscape is changing fast. Subscription box services are no longer just for mom-and-pop ecommerce merchants. Many well know brands are now taking the leap into the subscription box landscape.
Walmart, Target, The Gap, Under Armour and Ann Taylor
all have a Monthly Subscription Box.
Target launched a ‘beauty box’ and a ‘baby box’. Walmart has a beauty box for only $5. New York and Co allow you to rent clothes in their box. Ann Taylor is doing the same thing with rental of clothes with their ‘Infinite Style Box’. The Gap has a ‘Baby Outfit Box.’ Old Navy has a ‘Old Navy Superbox’ and Under Armour has a ‘Armour Box’ with no initial fee.
Subscription boxes fulfill a particular consumer need and they don’t seem to be going away but only increasing. Big retailers entering the space only validates how much they’re in demand, but it’s also a sign that competition is here.
While you obviously don’t want to go head-to-head with retailers like Target and Walmart, you can and should look closely at retailers already in the space to see what they’re doing and what’s missing from their offerings. You may be surprised to find an underserved market just waiting for you.
If you know what steps to take, including but not limited to, a new service called Subscribe with Amazon you will most likely find a tremendous success.
So hang tight, we are going to give you all the steps you need to avoid beginner mistakes and ensure you are positioned for success and don’t end up like mycottonbunny.com, umba.com, whimseybox.com and Julibox.com, which were all failed subscription box services.
It’s time to think more like Barkbox, Ipsy, and Dollar Shave Club, some of the most successful, non-big retailer subscription boxes.
So lets get started.
In this download we will show you how to:
❑ Build the Perfect Box
❑ Items You Should Include In your Box
❑ Win the Price War without racing to the bottom
❑ Ship hundred of boxes in Minutes
❑ Get the lowest Shipping Rate Possible
❑ Eliminate Credit Card Expirations
❑ Shoot and Edit Photos. How to Do it Right
❑ Advertise and Market Without Wasting Money
❑ Get Your First 100 Subscribers in 30 Days
❑ Write Compelling Descriptions and Get Orders
❑ + 20 Others